4 August 2020
AIM Awards 2020 – One Week to Go!

The tenth anniversary AIM Independent Music Awards is now just ONE WEEK AWAY from being broadcast live via SBTV’s YouTube channel at 7pm on 12 August.

We’ve put together a really special virtual edition of the awards to show just how innovative and entrepreneurial the independent music sector is in the 21stcentury. Our performers this year include some of the UK’s leading independent talents, who will be delivering enhanced-reality performances to really take this virtual event to the next level and lay down a marker for the industry.

We believe that after such a tough year, it’s more important than ever to celebrate the spirit of independent music, and the tenacity and resilience of everyone working in the independent community. So get involved! Share the event, set your reminders and make a night of it. Here are some pointers and ideas…


  • Add 7pm on 12th August to your diary now and TUNE INTO THE AWARDS SHOW on SBTV’s YouTube here! You can now set a YouTube reminder via this link to make sure you don’t miss it.
  • Buy an AIM Awards Pub in a Box (only £25) or VIP Dinner-For-Two Hamper to make it an extra special night in for yourself or your team and support AIM at the same time. Today is the final day to order.
  • Set up a zoom call with your team to enjoy the show together, set up the YouTube app on your TV to watch on the big screen, dress up etc
  • Share the awards, the viewing link and your viewing set-ups on social media using #AIMAwards2020 and tagging @aimawards! To start things off, we’re asking everyone to share a track from another independent label (not yours) which you think deserves an award, and post it on Instagram with #AIMAwards2020challenge, tagging us and the label!
  • Download the official AIM Awards app (search ‘AIM – Official’ on the app store) and turn on notifications so you don’t miss anything
  • Select ‘going’ on the Facebook event here for updates


We’re very excited to have some of the UK’s leading independent artists performing this year with AJ Tracey, Little Simz and Arlo Parks all performing as well as a tribute to Afrobeat legend Tony Allen led by Ezra Collective’s Femi Koleoso plus special guests!


It’s AIM Awards week for Soho Radio Label Lodge! Tune into upcoming shows on the Soho Radio Culture Channel including:

  • Thursday, 12pm – Kalex Willzy (SBTV, the AIM Awards 2020 Streaming Partner)
  • Thursday, 4-6pm – AIM Awards presents: Best Small Label 2018 – Black Acre
  • Friday, 12pm – Aine Cronin-McCartney (Flux Music Management)
  • Friday, 6-8pm AIM Staff top picks



Get in the mood for the event with one of our official AIM Awards playlists, hosted on the sites of three of this year’s partner companies – Amazon Music, Deezer and Spotify and featuring a selection of the greatest tunes from this year’s winners and nominees.

Thank you once again for your support and for making this event a special part of the year for the independent music community.